Insurance has long been considered dry, convoluted, and none too user-friendly.
It has been that way for decades, until recently, when a new composite insurer called FWD Singapore entered the market.
Branding itself as “Singapore’s New Direct Insurer”, FWD Singapore wants to “change the way Singapore feels about Insurance”, by making use of technology to provide fast and direct service.
It pledges to provide Insurance products that are well-priced and easy to understand.
Can they actually pull it off, injecting new life into an industry (in)famous for its reluctance to reinvent itself?
Let’s pop the hood and find out.
FWD, who art thou?
We did a bit of snooping around their website and quote this verbatim:
FWD Group is the insurance business arm of investment group, Pacific Century Group with minority shareholder, Swiss Re. Pacific Century Group (PCG) is an Asia-based private investment group established in 1993.
Ok – we shall agree to internalize it like this: FWD Group is owned by folks who have deep insurance expertise and understand Asia well. Oh, not to mention they have pretty deep pockets. (Always nice)
FWD Singapore is part of the FWD Group.
See full story at www.clearlysurely.com